CTR stands for Click-Through Rate. It tells you how often people click on a link (or any CTA) compared to how many times they see it.
CTR is important because it impacts your search rankings and visibility, shows how engaging your content is, helps optimize your marketing strategy, and can affect ad costs.
Your CTR = (Number of Clicks / Number of Impressions) x 100
For example, if your ad receives 100 impressions and 5 clicks, your CTR is 5%.
CTR benchmarks can vary significantly across different industries, platforms, and types of content.
Your specific goals, target audience, and the nature of your content all play crucial roles in determining what constitutes a "good" CTR for your particular situation. Additionally, different platforms (such as Google Ads, Facebook, or email marketing) tend to have different average CTRs.
We collected some industry-specific benchmarks to help you get started. However, it's important to remember that these benchmarks are just reference points.
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